Originally Posted by Trenn
Take a look at the apple lightning connector. It's brilliant. The USB cable was designed by engineers with a focus on low cost. As a result, everyone is down on their hands and knees under the desk trying to plug it in, flipping it over, trying again, flipping it over, trying again and then the stick your face closer to try and see the receptacle to make sure it's not ethernet. Yes, a USB is the same width as ethernet (but not the same height).
Apple's connector is wonderful. It is rectangular, but it can go in either direction. the plug and receptacle are both tapered so the slightest push will align everything for easy entry. And it clicks into place with such a wonderful feeling.
It's really night and day.
The USB cable was designed by engineers with a focus on compatibility, and the first computer that had USB was actually an iMac. Apple was on the bandwagon first, and helped to spread universal serial bus ports (originally developed by Intel) into the rest of the market. They sorely needed access to peripheral, storage, and printing products developed for PC to regain their crumbling market position in the 90's. Adoption of USB led to a modern ecosystem where mice, keyboards, cameras, phones, thumb drives, fans, and mini-fridges work on any USB port, PC or Mac. Fast forward to this decade, when Apple's market position is stable, and now you're using expensive proprietary lightning cables which, as easy as they are to plug into the socket, offer zero speed or bandwidth advantage over the older iPod cable, or USB 2.0, not to mention USB 3.0. And don't forget that only one end of the iPhone cable has a lightning connector, the other end is your old friend USB. It needs to be USB because USB is universal, and Apple couldn't stay in business without it. Which is exactly why Apple pushed for market-wide adoption of USB in the first place.