I think this is an important event as it demonstrates how audiophile headphones have indeed become "mainstream". 10 years ago, no flagship would be selling in these numbers and at $1.5k per unit but Sennheiser has accomplished just that with ~5000 sales per year (2009-2012). The internet definitely helped in marketing (it is how I started my journey into head-fi), and globalized this corner of the audio market.
Congratulations Sennheiser.. now please release a 'stat!


















