Originally Posted by robble
...well, I'm sure they've captured the urban market effectively that they don't need some nice sounding headphones to compete with JVC. The aviators were a great step in the right direction, and at $150 they sounded relatively good.
Skullcandy seems to have made some steps in the right direction, and its stock price(SKUL) seems to have stopped dropping. The stock hit a high of around $20 around 16 months ago, and now it is around $8.10. It might be a good turnaround candidatate if they can keep coming out with more affordable decent headphones. The Navigator looks like it may take plenty of market share from the M80, which at $200 seems too expensive(although now I see the V-Moda M80 at $153 on Amazon. If the M80 price drops under $100 its popularity might greatly increase).
94% of headphone sales in the US are for headphones under $100.
"Still, the bulk of the headphone market sits at the lower end. Arnold said about 72% of headphone sales take place in the $25-and-under category, with another 22% in the midrange, between $25 and $100. Those price brackets are dominated by brands such as Sony Corp. (US:SNE) (JP:6758), Phillips, JVC and the newly public Skullcandy Inc. (US:SKUL)"