I think when you look at Frank and the work he does for Toxic Cables, it all boils down to one idea, passion.
The amount of dedication he puts into his work is unparalleled, especially because he's a one man army. He works his job full time and more, and is known for replying e-mails and private messages in the middle of the night. To this day, no one knows how he manages to do that, but he does. I would also assume he spends quite a bit of time responding to questions.
There's also an ingenious level of innovation that keeps Toxic Cables one step ahead of the competition. Frank always has new ideas up his sleeve, and this French Silk Cable is just one of them, along with the new splitters he's using with this particular cable.
And if you take a look at the cables he sells, they just scream quality at you. They look incredible, 'nuff said. ALL the cables use only the best materials, as you can see in the description of the products. Frank also makes Toxic Cables extremely custom, and he'll tailor a cable to your liking. All this comes with the extremely competitive pricing Toxic Cables is known and loved for.
Frank is a really great guy, and his giveaways are only one reason why he's so awesome. He's also really kind, helpful, and easy to talk to. He'll steer you in the right direction when you're looking to buy something, not just to the most expensive route. And by the way, he's giving away over ~$1000USD in this competition. I don't even understand how he can afford food still with these lavish "donations".
This is all driven by his passion for this hobby, and no one is able to match the amount of work he puts into Toxic Cables because of this passion.
I'm sorry if this was unorganized, there was just too much to write about .