Well I convinced him (and most of my other friends) to not go to good ol dre. When I was looking for headphones I couldn't help but notice that the more bang for your buck headphones are, the more ugly they become. I'm talking about Koss Portapro here. I find them prety cool looking but you won't find these on a non 'audiophile' head.
By the way, that guy made 110 million dollars just because of his headphones. And P. Diddy made somewhere around 42 million with selling batteries.
Anyway, it's really a shame that they don't care about sound quality. When I started taking my headphone one the go, around 1.5 year ago, everybody thought I was a fool. Now I see the huge amount of disadvantages of portable headphones (and iems) so i'm going custom. Let's just hope that will fix al my damned problems so I can take one pair of equipment with me and walk, run, take the bus or whatever without another anoying problem.
My guess is this whole trend about headphones will stop in 2 or 3 years. Altough I must say heaphones did become more beautifull. eg. the Momentum or Philips uptown. Please note that I am NOT talking about all the beats by whatever crap that's on the market.