This is a bit outside the box, but I am curious your thoughts. I hear people absolutely bash Beats and Bose, but the truth is 90+% of the market is <$500.
So in an alternate universe, you have a huge amount of money and retail shelf space waiting for you.
What 5 products would you create to do what Beats and Bose isn't doing well enough? It is the hardware or just their altered soundstage? The goal must be a successful product line.
My initial thoughts:
1. You have to have a velocity "color play" for the masses (probably <$200)
2. A noise-cancelling is a must - especially for the business travelers
3. You have to have a "flagship" model (which likely has to be <$1000
4. It's now in style to use full-sized headphones everywhere - the gym, the bus, work, etc.
5. People listen to pop and electronic music, not classical. With music becoming so artificial - does the change the lineup you would make?
I think my lineup would be:
1. $99 "opening price point" on-the-ear, closed ear design. To save money to invest in sound quality - materials would need to be minimal. The design would not be collapsible. To go after the fitness + outside the home market, I would focus on how light the headphones are.
2. $199 "velocity" headphones. These go head-to-head with the Beats Solo, so a design play is needed. I might go with laser etching or more fashionable designs (versus the candy colors). For the sound quality - I think you have to go over the ear, closed ear design. I am not sure why the Solos sound so bad, but at ~$200 I would expect a more accurate soundstage.
3. $299 noise-cancelling headphones. I think you have to have this. So many people demand it. I don't know how to do great noise-cancelling and great sound quality however. It seems in reviews that Bose wins with sound-cancelling, but is easily beaten by competing brands in sound quality.
4. $399 "DJ inspired" headphones. I think the mass market relates more to the emotional appeal of DJs, rappers, and artists. Ironically none of these artists actually use them in the studio. I think at this price you have to choose - studio inspired (open eared, large, comfortable) or DJ inspired (something that makes a statement when in public).
5.$999 flagship headphones with included amp. I see people on this forum ready to jump from $300 headphones to a $1000 pair just to be told "well you have to really spend $2000 or else dont do it." I would think headphones that ship with an amp optimized for a particular set of headphones might do well. I think there is a "bang for for buck prosumer" opportunity that isn't being addressed.