Yes I wonder the same thing, I guess you can put any plastic film and blast it with compressed air and get overall the same result, or I may miss something ? Also the drivers look very fragile and bound to tear, could this explain the bad reliability ? I also know that ortho can normally handle safely very high SPL without distortion unlike dynamic.
Just my profane opinion though, but I hope there should be good technical demonstration behind this (It would have been nice to explain it with with scientific data inside the video), because it look like to me this magic powder is only there to dazzle people.
Just my constructive view, please don't hit me.
Edited by Omega17TheTrue - 11/11/12 at 9:43am