Right again. Most people either don't have the time, or the will, or the intelligence (rarely the third, to most people's credit) to be concerned about internals and comparisons and stuff. They just want it to work. The people who care about that stuff are usually either the engineers who actually design the stuff, or else just general geeks who are interested in that kind of stuff.
Here's an audio example:
In the glory days of audio the marketing was all about the fidelity. Since this stuff was quite expensive, the only people who would seriously consider buying it were those who would be able to evaluate it on its technical merit. Therefore the marketing was aimed at offering them the best performance possible.
Fast forward to today. You can buy a cheapo mp3 player for $20 and a pair of headphones for $5. You have literally thousands of choices. The price of entry is so low that basically anybody can afford to buy something. The audio market is exponentially larger than it was back then, and it contains mostly unsophisticated buyers who, unlike the small group of enthusiasts above, really can't tell the difference between good sound and bad. Whereas in the previous scenario the technically-minded were basically 100% of the sample, in the modern scenario they're a tiny fraction of 1%, if that. The initial price barrier created an artificially large concentration of savvy and discerning buyers, and the marketing and general product quality were shaped by this.
Nowadays you don't have to give most people very much performance to keep them happy, so the marketing and general product quality are radically different (and much lower in the latter case). And, sadly enough, you now have people with disposable income who want to appear as though they're savvy and discerning, and you can market a poorly-engineered and cheap to manufacture product at them and they'll lap it up, giving you maximum profits. Why spend money making it durable or good-sounding? Instead, create a desirable product image, based on fuzzy claims and marketing guff, and let the bux stream in. Paradoxically, this only works when you make the product unreasonably expensive, since people sense they are buying prestige and cachet.
What they're doing is wasting their money.