No, he's not kidding, the price really is going way, way up.
From the Tera Player website......
Important notice: The student's price offer of the Tera-Player (EUR 840,- std / EUR 960,- Stealth) will end July 1st 00:00:00.
All orders after July 1st will be charged regular (adult) price, see below for pricing information.
Price for the standard Tera-Player: EUR 1680,- incl. shipping, orders taken by email.