The fruit punch and peyote is a reference to events Crowley would stage for the public. From Wikipedia:
Crowley was a big proponent of mind-altering drugs - he regularly used cocaine, opium, heroin, alcohol, mescaline, peyote, ether, etc. One rumor is that Crowley once had dinner with Aldous Huxley in 1930 and introduced Huxley to peyote. Huxley published Brave New World in 1932. Coincidence? I think not!