How about Fanny Wang February? Or has everybody completely forgotten about them? I remember when they first started and everybody thought they were a myth. Now everybody and their ugly cousin has a Beatsish-looking model. I seem to remember Monster tried to sue them for their design and lost, so FW was technically the first of many companies to ape that aesthetic.
I seem to remember Ishcabible was the first one of us to get a review unit, and that he said they weren't quite as bad as you might expect.