It's been talked about jokingly in this thread already, but I seriously do think that a large portion of the price is due to the "value" of the cable. The justification being that folks spend many hundreds on top level aftermarket cables on their already expensive planar headphones from other brands... so they are just providing that benefit directly from the get-go.
I'm not saying I buy that argument but that's probably where they are coming from, being a cable company and all.




























