Originally Posted by JacobLee89
It almost seems to me that the developers of Pono has not considered something as simple as a SWOT analysis. Their plans on expanding Ponomusic is a complete mystery, and seems very much like an afterthought.
We don't even know why they need the money. We're not talking about young entrepreneurs dipping their toes into business here: Monster Beats headphones weren't a kickstarter.
Well, honestly it feels like a market stunt. Make a high interest in PONO to show that there is an interest to make sure that the big three is prepaired to play ball. Technical jargong to sell something old in a new way. The main thing seems to be a bit like GOG.com - offer music in a high resolution way, without DRM and keep a highly interested well-paying consumer base.
I mean there a some thousand of PONO players leaving the kickstarter website for a future shipment that shows dedication, shows of interest and that they are in the correct time. Player or not - trying to do the same without a "gimmick" wouldn't be as noticed by either media or the record labels.
Keeping it open and DRM free is a ticket to play if they want to keep the new "standard" supported. Also, if other companies can sell "PONO" approved or quality files - then we will see how much it is for the music and how much is for the business ;) At least that's a few of my paranoia ideas after lunch and with at least one cup of coffee too much... ;)