I think how these companies with the pedigree like Sennheiser are handling the beats is way off. I say stick to making great sounding headphones at appropriate prices and you'll be rewarded. The beats are popular because of their marketing team and not to mention that demographic has never heard hi-fi headphones before. I mean you're talking about people who are use to spending 10 to 20 dollars on headphones. When something like the beats come around they just blow your mind. I'll admit, I use to buy Koss headphones like no body's business because they were cheap. I never new what good sounding headphones were. Before they became popular I tried on a pair of beats at the apple store and was blown away. I had never experienced sound like that before. This was about 2009 or 2010, I don't remember. Of course I didn't pay full retail. I payed about 200 for them, which is what they are really worth if you ask me. After having them for a while I quickly knew that those things where crap. the cable lasted a few weeks which is a joke because Monster is esentially a cable company, aren't they? Then the headphones cracked in the center. I had them replaced a few times thanks to having a buddy who worked at an apple store. I think every one should make Friends with at least one apple employee, they are very valuable to have.
Long story short, Beats make their money by using the cheapest of materials they can get away with and charging a premium for them. The people buying these headphones aren't audiophiles by a long shot. The only way to succeed in this space is buy your way into the music video scene. Get your headphones in front of as many cameras being worn by as many celebs as you can afford.
Edited by trunolimit - 10/1/12 at 10:52pm