Rants about marketing and speculation in photography.
"One thing I did like was that the camera was announced and then available to buy shortly afterwards. This is how it should be. The rumour > leaks > announcement > review > pre-order > limited quantities available cycle has now got ridiculous. How much of this is orchestrated by the companies and how much its impossible to keep things quiet because of the number of people involved is difficult to estimate. But how many others think that this is becoming REALLY tedious. I'm personally now completely ignoring these immediate post-announcement reviews with pre-production cameras and jpg. samples taken from the few battered cameras that are couriered around the world to sites who make their living from "being nice" to the companies who send them cameras. The hyperbole, the fanboy (or opposite) speculation, and above all the general innacuracy of whats written is becoming ridiculous. Its usually worse with some retro "lookaleica" and its currently in full swing with the Sony RX1, which is assumed to have a similar sensor to the D600. The latest headline is "It is my expectation that the Zeiss Sonnar 35/2 will outperform the Leica 35/2 Summicron-M" Yeah Yeah. OK I'll sell everything I own on your say-so. Then of course, you actually read the piece and discover that the person making the above assertion hasn't actually even had his hands on a camera!! Unbelievable but true."
It's remarkably similar to head-fi in that sense. I guess that's why I haven't upgraded my equipment in over five years.
. jm2c.
