So gist of the story is I come across this - http://www.head-fi.org/t/661368/ultrasone-edition-12-announced-in-japan
I am really exhausted right now so can someone confirm to me that this isn't some sort of belated April fool's joke? (It'd certainly be poor timing if it was)
If it's just a glitzier ED10 then yes, it's a joke.
A pig in a poke - but gilded.