Thinking about it logically for a second, in china some is read from right to left (top down) and thus will be set to scroll this way. Since china is its main market and that nobody in the west was really interested in this player before this thread (and the english speaking market is not their intended audience with the c3) I dont see them of having cared before or having had anyone mention it to them.
Actually that makes complete sense, I never thought about that, because it takes turns and switches between. Good thinking Stozzer, right on the money I reckon. I'll take the observation of looking above and below on-board. Because the player appears to be doing it on purpose.