From the looks of it, the Sennheiser Momentum is a step is the right direction; rich materials, elegance, simplicity, and great build quality. Three years ago, I critiqued the Sennheiser HD800 and many people took my heartfelt criticism as bashing Sennheiser (thread, below). Not so. I truly care about design and quality. Apple would never have gotten to the point it is now if Jonathan Ive wasn't obsessive about design. Just as Apple has branched out from computer hardware and has taken on the world, I believe that Sennheiser can use its platform as the world's premium headphone manufacturer and branch off into unkown and unconquered territory. All it takes is focus. Kudos to Sennheiser.
The earcups are still plastic