No the Sony showroom in Ginza is only a showroom, no retail afaik.
I got comments from a friend and he said they sounded average for the amount you have to pay. Said to be 'Nowhere close to Fostex HP-P1'. Not sure, He thinks if it was like 300USD or so, it would be good but I haven't heard it myself.
It is only available on 10th of October in Japan.
They're conceding an economic reality. Far more people use iPods than their own DAPs. Besides, you get a Sony LOD.
What's interesting about this portable DAC/Headphone amp, is that it does both iDAC & PCDAC.
And I reckon that why they aren't offering digital out from their own DAP's is to imply —from their point of view— that their DAP's actually do sound good, already having a decent DAC & all.
With the right price it will be a great success, what is holding it back is DAC/price ratio. Anything over 350 USD it will be hard to sell this simply because technically the fostex is has a better sounding DAC chip as well as better features. (Both DAC/amp and USB to optical convertor)
For the focus in Australia there is no plan for sony to release this. While we are at it they are not even planning to release the new F series to Australia, bummer!