For me, the Shure is my travel companion in noisy subways and among the gabbing yentas on the railroad. I get the bass beat they're known for (sure they're not the fastest), but with lush mids and non-fatiguing rolled-off highs. The only things that prevented me from trying Triple-fi 10 were numerous Amazon reports of finicky fit, the degree of stick-out from the ears, ease by which they can pop out or get repositioned sufficiently to curtail seal, inability to lie down sideways if I wanted to when wearing them, fragile build with too numerous reported shell and wire breaking, and finally reports of poor customer service when trying to get them back into working order.