The thing is...some of these people are buying headphones as a "fashion" statement. I don't think most of them care about sound quality and they would be happy with Apple earbuds, but since they want to be cool, they go and spend hundreds of dollars on headphones because all the cool kids are doing the same. Now, the sad thing is that I've seen some older people with Beats. The general public think that Bose, and now Monster, are top tiered brands when it comes to headphones.
Marketing...gotta love it. But hey, it's their own ears they are polluting with crappy sound.
i think bose it good