Quoted for truth. I plan on being unbias as possible for my review/comparison. As much as I like seeing support for a brand, it can get too much at times. It's best to hear the hard truth from someone neutral and without a prior opinion. As for me, I've never owned a V-MODA before, and a big reason of why I ordered a VTF-100 was because they have a great test drive policy.
If this isn't the headphone for me, I will say why, leave it at that, and move on to the next headphone that sounds good. It's the best way to see what works.