Head-Fi.org › Forums › Equipment Forums › Portable Source Gear › The Centrance HiFi M8 thread
New Posts  All Forums:Forum Nav:

The Centrance HiFi M8 thread - Page 67

post #991 of 5157
Quote:
Originally Posted by phototristan View Post

Okay, my 2 cents on the ad: no need to go back to the drawing board. I like the ad, just make a simple change. 

 

I took the liberty of doing a mockup for improving it. I hope that's ok.

 

I like it better like this (with the model on top):

 

This:

 

 

vs. the original:

 

 

 

 

There are various reasons for this but mainly with it the original way, the eye moves down to the girl and stops there. My way, the eye still moves down and stops at the products, which is what you want.

 

You see her, you read "Portable.Nirvana", you see the products. That's really the sequence you want. 

 

Personally, I have no problem with the model at all. 


I'm sorry but in my opinion that's only marginally better and I think it still suffers from many of the same problems as the original while creating some new ones.

 

Because the top 2/3 is much darker it gives it weight which is pushing down on the lighter bottom 1/3. Also, because of the divider and placement of the company logo and slogan as a base for the pic of the girl to sit on, as well as the contrast of the top 2/3 with the white background of the bottom section, the upper 2/3 and bottom 1/3 come across more like separate entities. The company logo and product name are both in this top section which only adds to this feeling of separate entities, as a result the HiFi-M8 name look like it's referring to the girl. In my opinion the girl is still the overall focus and she still has absolutely nothing to do with what's being sold. If there's the need to put an attractive girl in the ad at least have her somehow related to the product. The "USB DAC, Reimagined" text placement also gets a bit lost and hard to read.

 

For me, the section showing the HiFi-M8 looks like an afterthought that was pulled from a manual, there's no flavor, there's been far nicer pictures posted that could be used to show off the product. I think if the top section had a glamor shot of the HiFi-M8 or an attractive girl using the HiFi-M8 this idea of showing the front and back could still be used somehow to show off the connections but as the only pics of the product in the ad I don't think it does the job of selling the product very well.


Edited by elnero - 12/19/12 at 7:44am
post #992 of 5157

Hands are creepy!

post #993 of 5157
Quote:
Originally Posted by elnero View Post


I'm sorry but in my opinion that's only marginally better and I think it still suffers from many of the same problems as the original while creating some new ones.

 

Because the top 2/3 is much darker it gives it weight which is pushing down on the lighter bottom 1/3. Also, because of the divider and placement of the company logo and slogan as a base for the pic of the girl to sit on, as well as the contrast of the top 2/3 with the white background of the bottom section, the upper 2/3 and bottom 1/3 come across more like separate entities. The company logo and product name are both in this top section which only adds to this feeling of separate entities, as a result the HiFi-M8 name look like it's referring to the girl. In my opinion the girl is still the overall focus and she still has absolutely nothing to do with what's being sold. If there's the need to put an attractive girl in the ad at least have her somehow related to the product. The "USB DAC, Reimagined" text placement also gets a bit lost and hard to read.

 

For me, the section showing the HiFi-M8 looks like an afterthought that was pulled from a manual, there's no flavor, there's been far nicer pictures posted that could be used to show off the product. I think if the top section had a glamor shot of the HiFi-M8 or an attractive girl using the HiFi-M8 this idea of showing the front and back could still be used somehow to show off the connections but as the only pics of the product in the ad I don't think it does the job of selling the product very well.

 

This ad is still problematic to me, too. The "message" is ambiguous. The model's expression does not convey "Nirvana" of any sort, to me. Instead, she looks bored or drugged. The arms coming from somewhere else (maybe belonging to someone else!) look strange and, yes, "creepy".  I don't understand the odd way her fingers are touching her face, either.

 

I thought placing "HiFi 'M8" so close to the model's face was an intentional attempt to send a subliminal message ---> If you buy a HiFi M8, you will attract a "HiFi Mate." 

 

FWIW, there's an ad that periodically appears at the top right of a headfi page with a gorgeous woman laying prone, wearing a pink ultra mini skirt, and posing with one leg flexed. Her pose is unequivocally provocative.  I've seen the ad dozens of times over the past few months. I still don't have a clue what company and product this ad is trying to promote!  LOL

post #994 of 5157
Quote:
Originally Posted by mitsu763 View Post

Hands are creepy!

X2......whether creepy or not (I think so) they detract from the ad and take up too much of the observers energy. One's attention will linger too long thinking about the hands and not about the product being touted.

Its been said already;.......BIG SQ in a little AND affordable package is what you are advertising.  The new Apple ad showing the iPad mini being used right next to its big brother/sister......same function for less price......those are some of the key points to drive home.

post #995 of 5157

Yeah, hands / arms are creepy and unnatural looking.  It would be fine if one could see her elbows.  The photo as is just doesn't look like the arms are connected to her, but to some missing other party.
 

post #996 of 5157

Regarding the ad, IMHO the order of the 3 sections should just be reordered as:

- Girl  (gets your attention)

- Product pics  (describe/show the product)

- Company banner (who makes it, where I can get it)

post #997 of 5157
Quote:
Originally Posted by elnero View Post


I'm sorry but in my opinion that's only marginally better and I think it still suffers from many of the same problems as the original while creating some new ones.

 

Because the top 2/3 is much darker it gives it weight which is pushing down on the lighter bottom 1/3. Also, because of the divider and placement of the company logo and slogan as a base for the pic of the girl to sit on, as well as the contrast of the top 2/3 with the white background of the bottom section, the upper 2/3 and bottom 1/3 come across more like separate entities. The company logo and product name are both in this top section which only adds to this feeling of separate entities, as a result the HiFi-M8 name look like it's referring to the girl. In my opinion the girl is still the overall focus and she still has absolutely nothing to do with what's being sold. If there's the need to put an attractive girl in the ad at least have her somehow related to the product. The "USB DAC, Reimagined" text placement also gets a bit lost and hard to read.

 

For me, the section showing the HiFi-M8 looks like an afterthought that was pulled from a manual, there's no flavor, there's been far nicer pictures posted that could be used to show off the product. I think if the top section had a glamor shot of the HiFi-M8 or an attractive girl using the HiFi-M8 this idea of showing the front and back could still be used somehow to show off the connections but as the only pics of the product in the ad I don't think it does the job of selling the product very well.

I love a great looking gal. But, as an audiophile with terminal spenditis I want tech specs and info relevant to the product I crave. Centrance has put a lot of thought and engineering into the m8 and I think the advertising should reflect this.

post #998 of 5157

regarding the preo-ordered centrance m8, will there be anything to distinguish them from the retail ones?

eg. engraving saying thats its limited edition?

 

about the m8 ad, the hand positions seems a bit weird

the arms have a black gap at the bottom, making it look like they were cut/ pasted on

my suggestion for the ads is the smooth out the boundaries between the picture, m8, and company banner as the transition form picture to product seems to abrupt

post #999 of 5157
Quote:
Originally Posted by fuzzyash View Post

regarding the preo-ordered centrance m8, will there be anything to distinguish them from the retail ones?

eg. engraving saying thats its limited edition?

We were not planning to make any special distinction between the early-bird units and the final ones. The point was that you would get the actual unit, at a significant discount.

If we had a laser engraving machine on the premises, we could do something special, but we don't (yet).

post #1000 of 5157

Pre ordered my HiFi M8 to run my HE-500's. I would like to put a vote in for sound quality over battery life. I want this thing to be legendary.

post #1001 of 5157
Quote:
Originally Posted by mgoodman View Post

We were not planning to make any special distinction between the early-bird units and the final ones. The point was that you would get the actual unit, at a significant discount.

If we had a laser engraving machine on the premises, we could do something special, but we don't (yet).

 

CEntrance Hifi-M8 Early bird edition: Because this guy couldn't wait for the actual release.

post #1002 of 5157
Quote:
Originally Posted by travisg View Post

Pre ordered my HiFi M8 to run my HE-500's. I would like to put a vote in for sound quality over battery life. I want this thing to be legendary.

 

Nice to see this idea is in demand again.  Remember a few years ago when everyone wanted a 500 hour battery life?  

HeadAmp Audio Electronics - home of the Pico and Gilmore amps.  Now with Audeze, Fostex, HiFiMAN, Sennheiser, and STAX.
Find us at www.HeadAmp.com

Reply
post #1003 of 5157
Quote:
Originally Posted by justin w. View Post

Nice to see this idea is in demand again.  Remember a few years ago when everyone wanted a 500 hour battery life?  

SQ over battery! SQ! SQ!
post #1004 of 5157
Quote:
Originally Posted by justin w. View Post

 

Nice to see this idea is in demand again.  Remember a few years ago when everyone wanted a 500 hour battery life?  

 

The age is nearly upon us where people want a small desktop amp so they can tote it around with a battery pack. 

 

Which reminds me, I still have this backburner project to build an M3 and battery pack into a suitcase...

post #1005 of 5157
Quote:
Originally Posted by Armaegis View Post

 

The age is nearly upon us where people want a small desktop amp so they can tote it around with a battery pack. 

 

Which reminds me, I still have this backburner project to build an M3 and battery pack into a suitcase...


I'm thinking back pack.  10 lbs of amp, 40 lbs of batteries, solar charger panels on the outside, and a connector for the auxiliary solar panel Sombrero...  Ooh, ooh, can I pre-order?

New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Portable Source Gear
Head-Fi.org › Forums › Equipment Forums › Portable Source Gear › The Centrance HiFi M8 thread