I think people discount the Beats brand too readily. They may be overpriced and not the best sound but it brought about a consciousness of the public towards what sounds good. You are probably too young to remember but before the proliferation of Beats almost everyone was using white Apple Earbuds. However bad you think Beats sound they sound better than the Apple Earbuds and this shows some progress.
A business is doing itself no favors by selling a cheap product if the market is willing to pay more. If nothing else Beats should be commended on their business acumen.
I'll admit that the Beats marketing team can't be paid enough. However I have disagree with the idea that Beats brought the consciousness of the public towards what sounds good. All Beats seem to have done is seed the idea that Beats is the only option out there and everything else is lame. I've personally never met a Beats owner who bought the headphones for good sound, seeing Beats everywhere on teenager's necks also supports this idea. Not to mention Beats is promoting rolled of bass as studio quality, and cheap glossy plastic as some kind of new standard.