Originally Posted by Kosmik Panda
WTF is X-FI? I have heard of it.
X-Fi as in Creative Sound Blaster X-Fi; the previous generation of Sound Blaster? One of the most popular soundcards of all time.
Crystalizer is an exciter function that it can deploy, and Creative marketed it as a "fidelity restoration" feature - it does not "fix" bad files, but it can make music sound more "fun" (it's an exciter, that it's job) - along the lines of the BBE Engine or a Pioneer Synthesis Processor. The Recon3D (the current Sound Blaster) has the same feature, re-branded as THX Crystalizer, thanks to a marketing agreement with THX.
Whenever I see "restore fidelity lost by compression" (be it Crystalizer, BBE Engine, or Beats Pro) I just think "hi-fi smile" - am I the only one who reads through that?
As far as other insane marketing claims - we could basically talk about every cable and power product manufacturer in audio, most of which make claims that make the Beats marketing pitch look tame by comparison.