My philosophy towards Beats is simple: I've been approached multiple times by Beats wearers who see the variety of headphones I wear out and about, and the type that will approach somebody in a situation like that tends to be antagonistic. I've had only one or two occasions where a Beats wearer was legitimately interested in what I had around my neck. Most of the time I'm attacked and told I should've gotten Beats instead of the sh*t I have. That's one of the two cases I'll give the person a listen to my equipment, the other being if they request to hear it.
On other occasions, I let Beats owners enjoy their own cans, because some of them know just how overpriced they are and are simply victims of fashion, and others just enjoy how they sound or have never been exposed to anything better.
Also, let's not derail this thread and make it like the old Beats-owner thread. I'm sorry I got sidetracked, but let's keep this on the subject of the lies and distortions that some audio companies employ. Open it up to other manufacturers, perhaps?