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Great amps, horrible graphic design

post #1 of 16
Thread Starter 

Has anyone noticed that lots of really nice DAC / Tube Amps, etc. seem to have really modern and minimalist designs in the form factor, case, etc. only to be emblazoned with a terrible looking logo?

 

After reading the 2012 photo report from one of the members here, I noticed that lots of boutique amps have this characteristic. It looks like they spent huge amounts of time considering the actual case, but then decided to slap on a too-thin, cheap looking script font for a logo. And it doesn't match the case at all.

 

Just wondering why this is, and if anyone else is bothered by it.

post #2 of 16

In one way it bothers me yes, it can be awful looking at well designed "objects" only to be let down by poor branding. But on the other hand we would hope the offenders are using their capital for improvements to the sound quality of their gear, that is assuming they havent spent all their spare capital on their "terrible looking logos"
 

post #3 of 16
146
post #4 of 16
Quote:
Originally Posted by Draygonn View Post

146

Case in point !
post #5 of 16

Aaah, the hipster thread - wouldn't you guys be happier over at B&O ? Or, better yet, B&O&S&E   rolleyes.gif

 

The man behind this knows diddly about graphic design - you should email him and make a few suggestions. 

 

700

 

Lucasz is a really easygoing guy - I'm sure he will embrace your suggestions.  evil_smiley.gif

post #6 of 16

Audio Gd anyone? never liked how they look honestly. 

post #7 of 16
Thread Starter 
Quote:
Originally Posted by rated1975 View Post

In one way it bothers me yes, it can be awful looking at well designed "objects" only to be let down by poor branding. But on the other hand we would hope the offenders are using their capital for improvements to the sound quality of their gear, that is assuming they havent spent all their spare capital on their "terrible looking logos"
 

I totally agree about the sound quality part. But, by (partially) quoting my remarks in your post, are you demonstrating a contempt for what I'm saying, or just using that as a way to agree but with a caveat?

 

But yeah, that amp posted above has the Papyrus typeface, which is actually more limited in the typography world than Comic Sans, to a degree. It just seems like such an glaring oversight for an otherwise gorgeous amp. I have no idea how much that particular hardware costs, but that logo is totally inappropriate for it.

post #8 of 16
Thread Starter 
Quote:
Originally Posted by estreeter View Post

Aaah, the hipster thread - wouldn't you guys be happier over at B&O ? Or, better yet, B&O&S&E   rolleyes.gif

 

The man behind this knows diddly about graphic design - you should email him and make a few suggestions. 

 

700

 

Lucasz is a really easygoing guy - I'm sure he will embrace your suggestions.  evil_smiley.gif

This has nothing to do with hipsters. I'm a graphic designer and notice these types of things, so just thought I'd make a thread about it. Logos matter.

post #9 of 16

They matter to you, because you are a graphic designer. Firmware matters to me, because I worked in software development for many years - which of the two do you think will be more important as we move further into the 21st century - logos or firmware ? Its what's inside that counts - I havent seen a single review of the Minute 45 where someone complains about the logo. Not one.

 

Having been to Thailand - home of the Minute 45 - many, many times I can assure you that the locals have more important things on their minds than logos.

 

700

post #10 of 16
Quote:
Originally Posted by estreeter View Post

Its what's inside that counts - I havent seen a single review of the Minute 45 where someone complains about the logo. Not one.
Reviews have different agendas than this thread biggrin.gif

Slightly off-topic and slightly on-topic, the head-f1 summer uuy1ng gu...?:
post #11 of 16

Strange ! I read it as buying guide, but maybe others see it differently normal_smile%20.gif

I think in graphic designers vernacular, this is called a stylised typeface.

Quote:
Originally Posted by Draygonn View Post

Reviews have different agendas than this thread biggrin.gif
Slightly off-topic and slightly on-topic, the head-f1 summer uuy1ng gu...?:
1000
post #12 of 16

I would have to disagree with you estreeter. IMHO i think Lucasz actually did a good job with this logo. Take a closer look at the way each letter/character is doubled, and the "o" is wonderful. Does anyone know if the  "o" in the logo is a light or a switch? In any event, i actually like it.

 

Quote:
Originally Posted by estreeter View Post

Aaah, the hipster thread - wouldn't you guys be happier over at B&O ? Or, better yet, B&O&S&E   rolleyes.gif

 

The man behind this knows diddly about graphic design - you should email him and make a few suggestions. 

 

700

 

Lucasz is a really easygoing guy - I'm sure he will embrace your suggestions.  evil_smiley.gif

post #13 of 16

The quotes simply mean i agree with your description.

Quote:
Originally Posted by whereas View Post

I totally agree about the sound quality part. But, by (partially) quoting my remarks in your post, are you demonstrating a contempt for what I'm saying, or just using that as a way to agree but with a caveat?

 

But yeah, that amp posted above has the Papyrus typeface, which is actually more limited in the typography world than Comic Sans, to a degree. It just seems like such an glaring oversight for an otherwise gorgeous amp. I have no idea how much that particular hardware costs, but that logo is totally inappropriate for it.

post #14 of 16

Heres another candidate for "its whats inside that counts" (i have no idea what this amp is like)

To be clear, i think the amp looks great, but the logo isnt.

 

700

 

Quote:
Originally Posted by estreeter View PostIts what's inside that counts
post #15 of 16
Quote:
Originally Posted by Draygonn View Post

Reviews have different agendas than this thread biggrin.gif
Slightly off-topic and slightly on-topic, the head-f1 summer uuy1ng gu...?:
1000

 

ROFLMAO

 

Quote:
Originally Posted by rated1975 View Post

Strange ! I read it as buying guide, but maybe others see it differently normal_smile%20.gif

I think in graphic designers vernacular, this is called a stylised typeface.

 

its because you already saw the thread title =)

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