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Photography killed the audio store AKA brick-and-mortar is dead - Page 3

post #31 of 36
7/6/12 at 4:11pm
Quote:
Originally Posted by billybob_jcv View Post

I agree - although stereo is certainly not immune to the "more is better" marketing nonsense.  Just look at many of the thin tall consumer speakers that try to break the rules of physics by adding a dozen 3" drivers (without using a real transmission line design) and claiming to be "better" than a good 2 or 3-way speaker.  But, as long as there is a "subwoofer" booming away at 50 Hz in the corner, the consumer thinks they are "hi-fi"...  (especially if it says Bose on the box!)

 

Well desktop speakers marketed to consumers have always been junk. The single, rare exception were the Advents from 15 years or so ago. You could buy those in computer shops and they sounded pretty good, all things considered. They were also fairly large. You can bend the laws of physics, but you can't break them. If you're unwilling to have a speaker on your desktop that's more than 4" thick, you're not going to get very good sound.

 

51YQ2BXW25L._SS500_.jpg

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post #32 of 36
7/6/12 at 5:36pm
Thread Starter 

Predictably, it would seem that not everyone sees the future in the same grey light I do - that said, launching a new high-quality glossy magazine aimed at the top 10% of the country has to be ridculously risky venture. Edgar Kramer. longtime contributor to Australian Hi-Fi and more recently to 6Moons, has gone whole-hog on this one. I checked out a copy earlier today and wondered exactly who in my town would buy even a single copy. I'll probably get one for historical reasons, but other than me ....   confused.gif

 

416227950_370.jpg

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post #33 of 36
7/6/12 at 6:05pm
Quote:
Originally Posted by estreeter View Post

Predictably, it would seem that not everyone sees the future in the same grey light I do - that said, launching a new high-quality glossy magazine aimed at the top 10% of the country has to be ridculously risky venture. Edgar Kramer. longtime contributor to Australian Hi-Fi and more recently to 6Moons, has gone whole-hog on this one. I checked out a copy earlier today and wondered exactly who in my town would buy even a single copy. I'll probably get one for historical reasons, but other than me ....   confused.gif

 

416227950_370.jpg

A new glossy print magazine about anything is a dumb idea these days, let alone something as niche as high-end audio. Publish your magazine for iPad or Kindle Fire. Don't expect me to go to Barnes and Noble and actually buy a copy.

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post #34 of 36
7/6/12 at 9:09pm

Although I admit to being someone that once loved subscribing to glossy magazines in certain genres (audio equipment, photography, sports cars, model trains and handguns) that era has long passed.  Not only is it much cheaper to publish online, but the lag time associated with print magazines simply kills them.  I'm not going to wait 4 months to see pictures of the new wunder-gear shown at a recent audio convention - I'm going to go online and see dozens of photos and videos within *hours* of the unveiling.

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post #35 of 36
7/6/12 at 9:44pm
Thread Starter 
Quote:
Originally Posted by billybob_jcv View Post

Although I admit to being someone that once loved subscribing to glossy magazines in certain genres (audio equipment, photography, sports cars, model trains and handguns) that era has long passed.  Not only is it much cheaper to publish online, but the lag time associated with print magazines simply kills them.  I'm not going to wait 4 months to see pictures of the new wunder-gear shown at a recent audio convention - I'm going to go online and see dozens of photos and videos within *hours* of the unveiling.

 

Its a giant glossy brochure - the editor in question rarely raises a negative about any of the gear in his reviews, and his impressions from various high-end shows worldwide are invariably gushing. No surprise that some Aussie distributors would pay to take out fullsize ads in such an 'exclusive' showcase for audio jewelry. 

 

Still, the thought of parting with $10 each time I want to look at 'glossy brochures' doesn't really do it for me personally. One of the realities of collecting magazines is that, over time, they take up space and you end up throwing most of them out. Interesting point re lead times - the current issue of Australian Hi-Fi carries an ad for Peachtree's decco65 with the tag 'Arriving August 2012', Brave folk to have that ad drafted 3 months ago. 

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post #36 of 36
8/4/12 at 7:46am
Thread Starter 

Read this yesterday:

 

http://www.headfonia.com/open-disclaimer-analog-head-store/

 

Mike from Headfonia has the keys-to-the-castle with a share in a new audio store opening in Jakarta at the end of this month, but goes to great pains to explain why the stock on the shelves will be aimed at 'average' consumers - no Audez'e, no Woo Audio etc. I think that's being realistic, and it highlights why most of us cant just walk into a shop and expect to find all the toys we see in these pages. 

 

For those thinking 'Fair enough - Indonesia is a poor country !', all I can suggest is that you hop on a plane. Whatever the average income in the rest of the country, Jakarta has plenty of consumers with disposable income. I'd probably wait till after Ramadhan though.  wink.gif

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