Thanks Dave - once again, someone who seems to get the frustration my convoluted rants are trying to explain.
I think we should support companies such as the one you have mentioned, and ignore those who insist that their products need 300 hours of burn-in but you have 30-days from the ship date to return your product. And the last thing I would want to do is pay return freight on a camera which simply didnt feel good in my hands, but as I said I know nothing about photography.
If I can test folks' collective patience a little further, I came upon a small 'stall' style shop selling IEMs and stuff like Beats over-ear phones in a boutique-style mall near the airport in Chiang Mai, Thailand on a recent trip. Normally, any such operation would carry a host of cheapies, including fakes (priced accordingly - I know my FA Eternas are fake, for example, based on the price they sell for elsewhere), but these guys had large signs in English assuring customers that their products were genuine and the packaging/pricing looked realistic to me. Sure, plenty of it was aimed at the Thai kids with too much money and a fervent desire to be 'cool', but they also had a few universals which are quite highly regarded here on Head-Fi - mainly UE and Senn, but decent nonetheless. All in a single display case, and all under the care of a young guy who was probably on the AUD equivalent of (perhaps) $3 an hour. Overheads would have been minimal - rent on the floorspace outside the shops and, presumably, access to a single powerpoint. It was unusual in that I didnt see any other such 'stalls' in the mall - whoever had set it up obviously knew the right people -- but you will find similar 'standalone' vendors selling things like mobile phones - again, an expensive electronic toy - in malls all over Australia. You just wont find a headphone range like the one held by that single displaycase in any mall that I am aware of - you certainly wont find it in an Apple or Sony store. Retailers simply cant afford to have a pair of Westone 4's sitting in a case waiting for someone with over 400 AUD to walk in and say 'Great - just what I was looking for !', yet our friends in the camera game can afford to have a 5K Nikon body sitting in their display case waiting for a customer. The difference can only be that they know their product will find a customer before things like rent and wages drive them into bankruptcy court. You dont build a business spanning decades - as several of the above camera franchises have - by gambling on the fashion choices of teenagers,