So I was at Best Buy yesterday buying a hard drive and I stopped by the headphone section...While I was perusing their selection of mostly Skullcandy, Sonys, and Bose, an employee approached with another customer. Their exchange was like this:
(This is very much paraphrased as I wasn't paying 100% attention until the employee talked about the Beats...)
Customer: I want a nice high quality pair of headphones.
Best Buy Employee: I would recommend the Dr. Dre Beats. They are far and away the best headphones on the market!
... I walked away at this point so I did not hear the rest of the exchange. Best headphones on the market? Wow.