we could try?
and look guys, a head-fi divided will NEVER, EVER convert enough people to good sound quality t beat the current fads, I'm starting small time and recommending headphones to people here and there, and whenever someone says they beat beats (unintentional pun) that's a victory. When enough people realize I know enough about headphones to discredit beats then they'll pass it on to their friends who will also come to me.
So come on guys, why don't we work on ways to "convert" people, or at least get them off beats. If we have an efficient, working system and set of steps that we know works, then beats will die out.
You might as well presage the death of Apple. You'll never convert 99.9% of people who buy Beats. Your time is much better spent helping those who share our nerdism on a (initially) smaller scale.
Simple fact is that people will always pay over the odds for something that's used by their (wishful) peers, aspirationally marketed/designed and engineered to deliver *adequate* performance in the field. (On that note it amuses me that despite sharing exactly the same modus operandi as Beats, Apple gets such comparative love. Unfortunately people can't help but having their hands and eyes help them make uninformed decisions)
And it happens in any market: There's plenty of stuff that passes the Head-Fi snob test that is frankly substandard dross, which is marketed in the same way (if obviously not at the same scale) to appeal to the subculture here.