Have you been reading this thread? The main objection to Beats is not that they sound terrible, but that there are other bass heavy headphones for around half the price that sound as good or better. Those "people who really like the way these cans sound" probably haven't listened to any of those alternatives. All of they have done is listened to what's on display at Best Buy (lol).
Of course a McDonald's Quarter Pounder with Cheese might taste the best if the only cheeseburger someone has ever tried comes from McDonald's.
So I can guarantee you if you gave those "many people" blind listening tests (so they couldn't be biased by the Beasts hype) with Beats Studios, Ultrasones, V-Modas, DT770s, and Sony XB series, a lot of them would pick something else or at least say that the other models were as good.
Speaking of which, have you tried any of those other headphones yourself? It would seem to me that anyone who has would realize that this is about price/performance value.
No, I didn't read, I just comment blindly so that I can get a condescending lecture about price to value on a forum where people spend thousands of dollars on equipment for the most ridiculously small amount of diminishing returns in almost any other consumer item on planet earth.