Unfortunately, the perceived opinion of the masses tells very little when it comes to quality. It's not like 'audiophiles' don't like bass or something. The uneducated masses enjoying extremely bassy, "head-massaging", dull headphones is in the same category as the fact that most people who drink socially do it with cheap beer and cheap high-proof, unrefined alcohol instead of well-aged wines or liquors; the fact that most people consider pre-packaged, shelf-stabilized supermarket foods better-tasting than fresh-made food -- same goes with fast food and their common 'addictions'; the fact that the entire movie industry has been dumbed-down to explosions, explicit violence, oversexing, and infantile plots in a simple exercise of natural selection.
Again, don't get me wrong -- I love a good beer, a good romance, a good fight, a good burger, and good bass; but the masses have their palates routinely and universally dulled in every category of perception on such a regular basis that they are in no way a measurement of what is actual quality. They're victims of constant exaggeration and can only seek that without enlightenment.
I hate to break it to the audiophile community, but the audiophile sound is not appreciated by the majority of the people who roam this planet. Beats for all intents and purposes is producing a sound that most people prefer. According to the audiophile crowd, they sound terrible, but according to the masses, which is what any smart company looking to make money would target, they sound great. I would be willing to bet that in a blind test, using popular modern music, 70 to 80 percent of the people would pick the beats over a headphone say, like the ATH M-50, or even an HD-800. I do not think these people are stupid, or have been fooled, this is just what they like.