Its amazing how polarizing Beats are. I'm 40, and I have never seen audio gear cause so much side picking: "you like Beats? Well, then you're an idiot! " LOL, of course, the older I get the more I realize the truth to the old saying "different strokes for different folks".
Some of the people I work with LOVE them, some absolutely HATE them. The ATs and Sonys in the building dont get that much attention. And of course, attention is what has made Beats a huge business success.
Personally, I own a pair of Studio's, Mixrs and Executives. Of the 3 the Executives are actually pretty neutral, wish they didnt have that noise cancelling hiss. Are they on the same level as my Beyers and Senns? No, of course not, but I still enjoy them quite a bit.