Originally Posted by pickleweed
there is always a backlash for the things at the top by knowledgeable users. apple, beats, gibson.......all share similar traits. they are overpriced for what they actually provide. but with that said they also offer some other things with that. simplicity and design generally. they cut through the ********. not everyone is a tech head, or an audiophile. they want something they can plug into their ipod and enjoy. most people arent mastering records or critiquing music. they dont want to be concerned with or lug around dacs and amps and flac files. beats cut through the ****, and gave people a phone that can accomplish that, and at a quality that most people have never experienced in a headphone. and atop that, they made it so you dont look like a nerdy ******* while they did it. they started a trend that headphones can actually have pleasing design aesthetics, to which im grateful.
now, everyone on here is going to claim how bad and overpriced they are. and they are. overpriced at least. value-wise, they are not good. but they accomplish exactly what theyve set out to do. they cut through the audiophile glossary and cut straight to the heart of it. they make it "dumb proof" and cool.
thats a strategy for success that will always come under attack from people knowledgeable about the mediums.
According to several reports, Beats accounted for aprrox. 53% of the $1 billion headphone market in 2011. I realize the cool thing to do on Head-Fi is bash Beats, but as a marketing grad, I think its cool that Dr. Dre and Jimmy Iovine thought up a different way to make money in an industry that has drastically declined ( "super" producers like Dr. Dre, used to be able to charge $250,000 per beat. Now it's probably $50,000 tops or a 4 song package at around $150-250K).
Most of us on here love reading 1,000 pages of posts on 1 headphone/Amp/Dac/ DAP etc, most people won't do that. I Found this site about 2 years ago when I had bought the Beats Studios and Beats Tours, and decided for the amount of money invested the sound wasn't as clear as I wanted it to be OR expected it to be, so I went to the interwebz for more research. I took home the Tours and Klipsch S4i's to audition and kept the $99 S4i's (I'm a "noob" so I'm steadily working up to customs, currently have TF10's/ATH-50's/DT770's now).
I'm here in the States, and a lot of the things reccomemded on this site as well as other "audiophile" sites, you can't buy conveniently at a Best Buy or Guitar Center, so your average consumer is going to grab what they can, off the shelf & to them higher price and celeb endorsements = best quality. Besides that, most don't care if their MP3s are 96kpbs or 320kpbs, you mention ALAC, FLAC etc and they get confused. You can argue with the market, but the market shows that people are happy with Beats. Besides if they weren't selling, the price wuold've dropped years ago. I personally think the Studios are worth +/-$100.