I think people are misinterpreting average_joe's speculations...
Hadn't we determined that customization happens by changing the impedance of the driver groups?
Therefore the notion that a change of "5" corresponds to a change of "x dB" can't possibly be. First of all, the display scale on the machine is likely not a scientific metric but a consumer-oriented, completely arbitrary value picked to make the tester think "oh, I adjusted by 5, therefore the change should be subtly notable (more than a change of 1, less than a change of completely cutting the response totally) and I should take pains to hear the adjustment I just made before tipping the balance even further." In other words, my guess is the values are on a subjective scale designed around the psychology of number perception. (My guess could be verified easily - does changing the value to one extreme or other totally cut that frequency range out, or boost it to absolute dominance over other ranges? I thought I read or somehow understood that it does not...) Moreover, a change of "x dB" at what frequency? 60hz for the bass range/driver, 1khz for midrange drivers, and 12khz for treble???
If we assume (as I thought was already established) that the consumer's adjustments are to the impedance curve, then the effects on the frequency response curve will be complex, not easy to describe by 1:1 mapping statements such as, "a change of 5 corresponds to a trim of 1dB" (again, at what frequency?). An impedance change, however, will be spread around a fair stretch of the FR curve, and have other nuanced effects on sound than simply boosting or reducing some of the volume.