i didn't know they have their own product. i had only been there once, few years back. i remember they were only selling earphones and headphones. they did have some custom cables for iem when custom cables weren't as popular as now. i've been really busy lately. maybe i'll go when i have more time.
They probably didn't have customs back then. I think these all came out some time last year.
But certainly if you have a chance, I'd like to hear more impressions from people who have actually heard the demo units. Though based on feedback so far it sounds like the demo is not as good as the real thing ( commons problem with universal iem demos).