It's Hifiman themselves (aka head-direct). Instruct them to declare a low value and mark as gift, you'll get little to no import tax. However you'll still have to pay VAT (20% of shipping + declared value) and EMS handling fee (either 8 or 13 GBP).
Custom clearance and processing took 1 week though - Parcelforce is crap. You may get more luck than me.
I contacted head-direct via ebay they they said,
"Hi. Thanks for your inquiry. We are head-direct, the manufacturer of hifiman products. But we will not deal with headphone orders from UK. We have give authorization to our dealer in UK to deal with all the orders. Please place the order with them: http://www.highendworkshop.co.uk"
And the site they directed me to in the UK want to charge me £395 for them, there is noway I'm paying that much, that converts to nearly $600, that's a piss take, UK pricing does my head in.
Edited by lowrider007 - 3/1/13 at 10:11am