Haha, ykno, I just watched an unboxing video of these cans on youtube. The presentation is so terrible and such a buzz kill. I guess it just makes putting them on a more pleasant surprise. If these were in the store though, I can easily see them collecting dust for such a lack of an engaging box.
That being said though, I'm glad I'm choosing these over the HD650's. Since they're a new company, they are probably just spending money on product quality over marketing, and it's nice to support a company that's relatively new that makes a good $/performance ratio product. I would like to think that my purchase will financially help them move forward towards a better marketing scheme, and therefore more attention and sales. Because although I haven't tried their products just yet, from what I read around here, they definitely deserve it.