Basically it went down like this. Remember Gizmodo got the iPhone4...and it made mega super national news? It has over 13million views on that article BTW.
Steve Jobs was an avid fan and reader of Gizmodo. Things were tight, Gizmodo was a huge tech site that had a high online tech blog rating in terms of page visits and how many people liked it. They had great articles and they were invited to all the Apple stuff, got to have conversations with Jobs and all this great stuff. Things were good, articles were tight, and the money was rolling in for them well of course.
Then they bought it off a guy that picked it up off of an Apple sales dude. And the rest is history.
They lost Steve Jobs trust, and....that was the last time Steve was ever nice to them. They bascically betrayyed a friend...a fan that loved the site. For money and fame. And with over 13 million page views on an ad supported site and making national and worldwide news...they got it...for a time
Then it went downhill. Right after that mess..Gizmodo went into a downward spiral(i was onboard) and it is pretty close to the ground now. They still have good articles, but not current computer technology good articles, cool articles on history, TIL and other stuff that is just cool to learn about is still there..but the tech was more or less...just whiped out..well not whiped, they still have all the stuff you would find at a normal tech blog and they aren't as pro apple fanboys as they used to be(new team?) but bascically.it's a fragment of it's former self
I used to be proud of the site. Back when they debuted the 4 on the site..i was a top ranking "starred" member..meaning my posts were actually visible and i could promote comments to be seen. if you aren;'t starrred, you need to go to the bottom of the screen and ask to see "other" comments every single time. so ..yeah i was proud....not anymore