Originally Posted by e19650826
I don't even understand why they want Beats...
Headphones are just one of those markets where the vast vast majority of people don't know anything significant about it, and just don't want to research about it. It's one of those things where you have to do some research to know what's good and what's bad. But, because sound quality is so subjective and what one compares in sound quality is based on the best thing they have heard a lot of misinformation goes around.
But what do you expect with all these iBuds and $10-$20 earbuds that float around in the market. Go to your local superstore and see what is around. You will never see the Beyerdynamics and Shures we adore. Hell, this is especially so for me living in Australia where we don't even get anything worth mentioning unless it is vastly overpriced or in a boutique store. I went to my local electronics super store and what did I see? A whole bunch of Skullcandies, no-name brands and low end Sennheisers. The best thing I saw was a UE600, which was in a battered box and cost $258!
Stuff like that dulls people's perception as to what's really good out there, and then companies like Monster come along with their aggressive marketing and offer a hope - something for them to admire, the Beats. They don't know about what else is out there with all the other crap in the stores and so they believe the Beats hype.
It becomes their benchmark and they try to compare everything else to it.
Edited by ProjectDenz - 4/5/12 at 8:59pm