For me, the Tera-maker, it is very interesting:
The Tera-Player has no screen.
No really, I mean ... I'm not joking this time, it has no screen !!!
The Tera-Player has zero support for many popular sound formats, like 3pm, flic-flac, alias, egg-vomit, loss-loss, as well as many others ...
The Tera-Player plays wav only through a real 16-bit DAC, not a 1..3 bit pseudo DAC like DAPs do.
Zero advertising is being made for the Tera-Player, neither on the internet, nor in printed magazines.
No banners anywhere, No penetration.
Zero product-news are being sent out to inspectgadget, bimbam, hate-fruit or other splatter-websites.
No marketing efforts altogether, except the really simple Tera-Player.com website and my funny posts here, that just put many people off ;)
And still - against all odds - this thing got a great review on headfonia (there was a time here on head-fi when people were desperately crying out for an independent review, buh huh ...)
It later became - against all imaginable odds - product of the year on headfonia.
Many people are buying the Tera-Player and are really happy with it, enjoying music.
And then, those who have the Tera-Player longer and have learned to know it better and better and better, they even spend their spare-time here on head-fi, in order to explain others how the Tera-Player works, what it is supposed to be, what it is not supposed to be, in a helpful and uplifting fashion.
The Tera-Player achieved all this on its own account, just by its sheer sound quality.
In statistical terms this is highly improbable, it is absolutely absurd, it cannot be,
and yet .. it is.