I find that the majority that go for the Beats and end up being told something is better carry around the same obnoxiousness of Beats users, and an aura of superiority to boot. I'll be browsing forums and the topic of Beats or headphones comes up, I run into the same bandwagon attitude that Beats users have.
To quote somebody on Reddit:
I'm like really? That's really going to win someone over. This doesn't happen to all of them with this trickle-down effect, but it still irks me I read comments like these.
As for respecting Beats, I find their advertising and sales to be top notch..