No they haven't followed Apple's playbook at all. Apple's is significantly different, it is backed up by a lot more substance and if you don't see that you are very confused. You can like Apple products for legitimate reasons without regard for any of the advertising (as I do, I'm not affected by their advertising). The same is not true of the Beats. They are nothing but an artificially created image.
Do you secretly respect Beats? - Page 4
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) But I'm at a point where I do not mind spending that much (or more) if I think I'm getting something exceptional in return. Based upon the many reviews in this forum and general bits of wisdom I was able to glean, I'm thoroughly enjoying my music and other auditory stimulators with my new Beyer Dynamic DT990 Pro. They may not be the "coolest" phones compared to the Beats, but I know mine will last me quite some time with even better sound compared to the Monster headphones.
