For what i know, itunes stores files are AAC which are compress formats.
Correct me if i'm wrong:)
Holy Crap never thought it would be possible!
Yes, your right rumors are just that. But its has been mentioned that with the popularity of Neil Young's project Pono and the fact that for years he has been pounding on Apple's door to do Hi Rez......Apple may be realizing they are missing out of making more money. They are a for profit company and they are now seeing A&K, HDtunes, iBasso, are making money.
Me, I spent $2500 in the last 30 days time on a DAP, cable, 10 DSD downloads. I am not John Q Public, but I bet they will sell a lot of HI Rez DAPS at the $800 price point, give or take. They can charge another $3.00 bucks a album and .50 cents a song for 24/96 music. Their UI, fit and finish is 2nd to none.