Although the article, in many people's minds here on head-fi would be:
"why attract noobs?"
Then again in my mind it says:
"we can teach them a few things"
Other than another beats thread - I would say keeping this, what it is - a head-fi indirect advert in a HUGE newspaper, which ironically the owner, Jude, reads.
Must put a smile on ones face methinks :)
Like seeing myself on BBC -> I've done that already, via a dance video :P