There are many opinions about USB cables, but only two kinds of people comment in public:
1. Those who have heard a few, and
2. Those who haven't.
If you listen to a variety of cables at a variety of price points, you will quickly be disabused of the nation that USB interconnects are unimportant or identical.
It's crucial to realise that a USB cable is a DC/signal sandwich: half the conductors carry power (5V) - and join the ground plane of the motherboard - grunge and all - to the DAC. The other half carries high frequency, perturbable signals that are interpreted as digital data at one end.
The idea that noughts and ones waft magically through the digital ether is profoundly disconnected from reality: a USB cable is a purely mechanical conductive device made of metal, carrying waveforms just like an analog interconnect: subject to RF/EM interference, dielectric loss, eddy currents, capacitance, inductance and resistance variations et al. There is significant scope for design alterations to be audible. In my experience (having carefully auditioned dozens), USB cables vary as much, or more than 'analog' interconnects.