Looking forward to my Matte Black M100s! I sold my Shadow M100s and bought the Matte black.
Shadow looks good, but it wears pretty easily and you have to clean it with microfiber cloth every so often, else it looks tacky instead of lethal cool.
What do you all think? Shadow or Matte?
MATTE vs. SHADOW - A SALES # QUAGMIRE
PRE-PS- Sorry typos do not have much time!
Forum team - the sales data of Matte vs Shadow is AMAZING and a quagmire that we cannot solve. When we first launched M-100, Matte Black destroyed Shadow in sales. After New Years, Shadow beat Matte Black. Since then, it is wildly neck to neck and has huge variations month to month that we cannot make sense of. I will ask my CFO if we can share a graph of Matte vs Shadow vs White sales, but it is quite amazing. There is ZERO logical sense in the drastic sales patterns. We just have to make black models equally.
Perhaps it is customization and the adoption of M-100 as a standard for DJ use too?
Here is my theory variables:
1) Matte black is better for customization as it works with all color shields and cables (early adopters had time to customize but normal customers did not)
2) Shadow is unique with the suede (our suede is durable as we coat it and we offer lifetime 50% off policies for extreme abuse)
3) Matte somehow is the weapon of choice for Musicians/DJs
It is sad as Shadow was the M-80 "launch color" and was inspired from Italian sports car interiors, Apple's retail team friends and even Deadmau5' manager who said we should make a mouse hair headphone. However, we chose not to make an XS in Shadow color right now as we are making more shields and cable colors to complement them.
Many other brands pushed red/black too hard and it was copied by everybody. We moved our brand logo and everything to a dark red years ago from Pantone 186 to 188c to stay different. The red we chose is deep and sexy compared to others. However, we still wanted to rocket ship to venus versus zag so we moved to black/white with a hint of orange as a brand that declares we are all about vintage virtues. (ROYGBIV? - no we'll skip yellow for sure)
I admit, I love dark red, suede and stitching as it is like high-end cars so it will be a staple to the V-MODA collection forever. However, we will be more seasonal in our CMF selections (Colors/Materials/Finish).
Future Shields or Ideas?
We made a lot of variations of M-100 in development including Avicii Headphones made from Ralph Lauren Denim & Supply denim (that are in stores) and a 24k edition, but we never sold them. What do you want in the future if we release a special color? I made a matte green shield that is AMAZING with Matte Black, the best IMO... it'll be available in a few days. SURPRISE.
Mix brushed metal with matte. Best of both worlds. To be honest, shadow gets boring after a while. With Matte, which I experienced with my LP2, buy about 4 shields and wing plates, and you get 8 variations of a 'new' headphone which can be unique.
In the future I'd like to see Midnight blue croc shields, and gold (hopefully not 24k hold!) croc shields. I saw the carbon fibre shields on Facebook and I approve as a designer.
Keep the good work up, Val!