Hmmm, if you read these forums I would agree with your first sentiment, however there is no other hype, except a few pro reviews, for the most part favourable. Compare that with perhaps the most well known luxury headphone brand and I think you would have to agree the hype is fairly limited and (for the most part) better informed.
The price is partly due to import duty and VAT, in my case almost adding £60 the the cost. For me, they are worth it. They may not be perfect but I prefer their sound to any of the competing models that I have heard which is most of them (MDR-1R being the exception). All down to personal taste I guess.
Good for you, this is presumably a fair example of why choice is good and people have differing opinions.
To me they sound awful, and to you they sound great....as Roger Waters said " We got choice! "