After some reading through on here I have to say something to those concerning about the consumer market and the M-Series (a long with SEVERAL Pro headphones).
As a consumer that goes into deep research into these things I can tell you that even if the M-100's were made to accommodate the same market as Beats and other "High Profile" headphones it would still suffer from the big name products. Labeling these as a "Beats Killer" is nonsense for various reasons from the fact that there are already HUNDREDS of cans on the market that are already better and/or cheaper than Beats and that those in here would want to see the true potential of the M-100's scaled down to not need amping so it can fight something that is not needed and would be pointless.
Simple reason why? Its because headphones like Beats are what I like to call "High Profile". High Profile as in they are only known for their brand and sell BECAUSE of the MARKETING their brand. Its all a marketing game with these types of headphones. While I am not saying V-Moda is not capable of going head to head in this market, I am saying they do not need to with their M-Series which is directed towards us which know better about headphones. Not the masses which only buy for appeal over function.
As a tech enthusiast I have seen this first hand many times in my life. If there is enough marketing behind it people will buy trash if its polished up and hyped as well as going for the classic "Everyone has one so it has to be good, so why not you too?" type of marketing. Some companies go out of their way to pay off shops so they can have merchants telling consumers to buy into something because its "their preferred choice".
I also did a small experiment with some Radioshack's in the area that sold the Crossfade LP and each different employee on different days at all of the ones I went in on all suggested that I should buy "Beats" using every trick in the book as I mentioned above to try and sell them to me. Even as I mentioned about the Crossfade LP they had no idea about what they were nor cared since they were cheaper than the Beats they tried to sell me. Its no surprise at all that they try to do this, but it proves my point.
V-Moda seems to actually care about their customers and market as to what we want. Why mess with a good thing when trying to "compete" with companies that genuinely do not care about their customers or what they can bring to market worth a damn?
V-Moda has been doing good with us, if you (the consumer) truly want to make these headphones have more of a market appeal however the best we can do is show them off to people that might be interested. Eventually popularity will spread not by cheating the market but by good ol' fashion word of mouth. Its the best we can do and hope for.
Finally, Comparing the M-Series to Beats is just insulting, sure Beats has the market for "High Profile" but do not try to drag in the perfection that is the M-Series into that. Leave that for the the Non M-series.
That is more or less, what I had to say on that. I can go on, but I rather not. (Except for questions)